B2B Customers Speak Up: Only 29% Feel Fully Engaged During Onboarding

Customer onboarding is a crucial aspect of any business’s success, and it is widely acknowledged that companies that prioritize customer onboarding can experience significant benefits, such as higher customer retention rates, increased revenue growth, and better customer satisfaction.

B2B Customers Speak Up

Gitnux Journal recently shared customer onboarding statistics revealing surprising facts.

Customer onboarding is a crucial aspect of any business’s success, and it is widely acknowledged that companies that prioritize customer onboarding can experience significant benefits, such as higher customer retention rates, increased revenue growth, and better customer satisfaction. However, Gitnus’ study shows that despite the benefits of a welcoming onboarding experience, 85% of customers experience a drop in satisfaction during the onboarding process, which is a surprising and concerning statistic. This highlights the need for businesses to invest more resources in improving their onboarding process to create a smooth and efficient experience for their customers.

Businesses that invest in onboarding processes can grow revenue by up to 5-10%, and high-performing companies are 17% more likely to have a well-defined customer onboarding strategy. An effective onboarding process can also reduce the time it takes to achieve the first value by 34%. Companies that invest in customer success management can increase their customer retention by up to 10%, and customers are about 20% less likely to switch providers when they receive good treatment.

These statistics demonstrate the critical role that proper customer onboarding plays in any company’s long-term success. At Datuum, we understand that onboarding can be a challenging process for businesses, but it’s essential to get it right. Our AI-driven tool helps Customer Success Managers and Implementation Specialists create a positive customer experience, resulting in better customer satisfaction and retention and, ultimately, increase profitability. With Datuum’s AI-powered no-code tool, businesses can easily automate their onboarding process, reducing manual labor and streamlining the overall experience.

Read the full report here.